Wednesday, May 5, 2010

Buick LaCrosse rebranded as Daewoo Alpheon in South Korea

2010 Daewoo Alpheon




General Motors may be shying away from badge engineering here in the United States, but that doesn't mean the company is giving up its old ways in other parts of the world. Daewoo recently unveiled its new Alpheon sedan at the Busan International Motor Show in Korea, and the car is as identical as identical gets to the 2010 Buick LaCrosse we all know and love. The Korean automaker says that its newest luxury cruiser is "based on the same architecture" as the mid-size Buick, though we would be more inclined to say Xerox couldn't come up with a better copy.

Under the hood, Korean buyers will find the same mid-range 3.0-liter gasoline V6 that American buyers enjoy. As near as we can tell, the only significant difference is that the Tri-Crest badge has been ditched in favor of a Daewoo piece. At least they went that far.

The Alpheon/LaCrosse joined the debut of the Orlando MPV on stage at Busan. According to Daewoo, the sedan will hit dealers mid-way through this year. Hit the jump for the full press-release.


[Source: Daewoo]